Evan Stankus running in the Elves on the Run 5k in 2020

From Transaction to Transformation: Elevating the Running Retail Experience at Confluence Running

At Confluence Running, the team is moving beyond traditional retail models by creating an immersive, education-driven shopping experience. Inspired by insights from The Running Event, staff members are introducing interactive product demonstrations, easily accessible informational guides, and unexpected “wild card” product suggestions. By encouraging customers to explore brand stories, embrace local running history, and discover new gear categories, the store transforms a standard purchase into a rewarding, community-oriented journey.

Customers benefit from personalized touches like staff-recommended products, local race memorabilia, and open-ended conversations that invite them to identify unexpressed needs. Through these efforts, Confluence Running is evolving from a simple point of sale to a knowledgeable running hub—one that fosters trust, inspires loyalty, and supports athletes of all levels in achieving their goals.