How to Kill it on Social Media for the Run Specialty Industry

How to Kill it on Social Media for Run Specialty Stores

This comprehensive guide on leveraging social media for run specialty stores, based on insights from Kristin Chen, Marketing Manager for Confluence Running, and CEO Matt Gawors, outlines essential strategies for creating engaging content. It emphasizes the importance of adhering to brand guidelines, understanding your target audience, and utilizing effective photo techniques such as optimal lighting and location scouting. The guide also highlights various content styles, from educational and inspirational to community-focused, and underscores the value of staff picks, giveaways, and professional graphic design. Each store's designated social media point person plays a crucial role in maintaining a dynamic online presence by consistently contributing fresh content, ensuring that the store remains a valuable resource and active community member.